7 Myths Ruining Your Loom Outreach

This time, I’m doing something special.

For those of you who still are in search of client work..

I broke down the myths that prevented me from breaking through cold leads inboxes.

Reading time: 7 minutes

I sent 454 loom videos.

The more looms I sent, the bigger the places I lived in:

But I wasted months figuring this out through painful trial and error.

You won't have to because I'll break down 7 myths about Loom Outreach that are destroying your business:

1. Subject Lines Don't Matter

2. Longer Videos Show More Value

3. Send Looms asap in the conversation

4. It's always better to send a loom

5. Just Act Natural in Your Loom

6. Follow-ups will save your initial message

and last myth:

7. Outreach is a Long-term Strategy

If I'm honest, these are strategies I would recommend to start and get cash faster but never bet long-term on.

So I'll end up with some contradictory advice telling you how you can use 30 minutes of your day to retire from outreach in 2-3 months from now.

Myth 1: Subject Lines Don't Matter

When your email lands, prospects see three things:

• Your name

• Subject line

• Preview text

Your name? Keep it. You're not just sending emails—you're building a brand. Consistency breeds familiarity. Familiarity breeds trust.

The subject line is your make-or-break moment.

Most people write garbage like "Quick question" or "Following up" and wonder why they're stuck making $3K/month.

I engineered a pattern based on what I call the 3Rs:

• Recognizable - Something they instantly identify with (their recent post, achievement, company milestone)

• Recent - Something they've touched in the last 72 hours

• Relevant - Something tied directly to their deepest desires or pains

This isn't theory. This exact formula powered email campaigns that generated over $500K for me and my clients.

For the preview text? I use a single word that triggers the strongest psychological response possible—it's the one word every human on earth loves seeing most.

Their name.

Pretty simple right?

Myth 2: Longer Videos Show More Value

The biggest lie in loom outreach?

"More time = more value"

I once believed longer videos showed more value. I was dead wrong.

My 90-second looms consistently outperform 5-minute ones.

People guard their time like a fortress. Your random 10-minute loom is an invasion they never asked for.

Think of attention like money. Every second costs them.

Would you walk up to a stranger and demand $10? Then why demand 10 minutes?

Remember: Just because you made a video doesn't mean a stranger owes you their attention. Respect every second like it's worth $1,000 (because to them, it might be).

The data backs this up too. Loom's own research shows engagement drops off a cliff after 2 minutes.

Short, value-dense looms show you respect their time. And people who feel respected are more likely to respond.

All right, next myth.

Myth 3: Always Send Loom Videos First

Simple answer: Never give someone something they didn't ask for.

This isn't just courtesy—it's strategic. Asking first creates reciprocity and commitment.

Avoid those played-out permission gimmicks: • "Would you be opposed..." • "I don't want to waste your time, but..." • "Quick question: can I share something I made for you?"

These worked in 2022 when Hormozi first popularized them.

Now? Every tactic Hormozi gives is worthless.

Following Hormozi for inspiration = smart

Following Hormozi for tactical hacks = self-sabotage

Every hack he drops gets saturated within a week. The moment it reaches the masses, it loses effectiveness.

You don't want to rely on tactical hacks.

You want to master fundamental persuasion principles.

You want to pull human brain levers that have worked for centuries.

The rules:

• Use the fewest words possible

• Don't be boring (memes are fine if authentic)

• Stay true to your voice

• Make the ask crystal clear

Right? Pretty simple.

Myth 4: Any Reason to Send a Loom Will Work

So what's the ONLY valid reason to send a loom to a stranger?

To demonstrate you can solve ONE specific part of their problem.

Think of it as a micro-course — targeted, actionable, and valuable whether they hire you or not.

When you show you can solve a slice of their problem, three powerful things happen:

• You show your humanity — building trust and likability impossible to achieve with text

• You show your competence — you're not just claiming expertise, you're demonstrating it

• You create conversation, not solicitation — transitioning from "vendor begging for attention" to "valuable resource"

The key is making it EXTREMELY specific.

Bad loom: "I noticed your marketing could be improved..." Good loom: "I found 3 exact keywords your competitors are ranking for that you're missing"

See the difference? One is vague garbage. One is surgical precision.

Your prospect doesn't care about broad concepts. They care about their exact problems.

Be the surgeon, not the general practitioner.

Myth 5: Just Act Natural in Your Loom

"Just be yourself" is the worst advice for loom videos.

Your prospects don't care about your loom.

They care about their problems.

You're failing because you're approaching Looms like a desperate beggar instead of a doctor diagnosing a patient.

Structure beats authenticity every time.

Here's the exact 4-part script I've tested over hundreds of looms:

1. Results First (15-20 seconds) Show undeniable proof of what you've generated for yourself or clients. No results = no attention.

2. Break Their Current Process (20-25 seconds) Tell them their own story. Their failures. Their feelings. Make them feel understood. "It's not your fault... there's a better way."

3. Introduce Your Solution (30-35 seconds) Share how you created it. Connect each component to a specific pain it eliminates. Keep it simple. Keep it focused.

4. Clear Next Step (10-15 seconds) "Want to implement this for your business? Let's do a 15-minute walkthrough." Remove risk: "I'll show you exactly how to implement this for [their specific situation]" Add urgency: "I only do 5 walkthroughs weekly, but I've opened extra slots this week."

That's it. 90 seconds total.

Follow this structure religiously. The structure creates the impression of authenticity even if you're nervous.

It's like the difference between freestyle rapping and written verses. One looks impressive but lacks impact. The other delivers every time.

Myth 6: Follow-ups Can Save Bad Initial Outreach

If they want to watch your loom, they will.

If they don't care, nothing you say will make them care.

Don't waste energy on dead leads.

I see people obsessing over follow-up sequences, trying to craft the perfect 7th email that will magically make someone care.

It doesn't exist.

Instead:

Automate your follow-ups with instantly.ai

Set up a 7-8 email sequence triggered when you mark a lead as "Loom Sent."

Then move to the next target.

Play offense, not defense.

Your follow-up sequence should be: • Follow-up 1 (24 hours): "Did you get a chance to watch?" • Follow-up 2 (3 days): Provide additional value • Follow-up 3 (7 days): Create urgency • Follow-up 4 (14 days): Break-up email

After that, they go into a monthly value-only newsletter.

Set it. Forget it. Move on.

The people who respond are the ones who matter. The rest aren't worth your energy.

Myth 7: Outreach is a Long-term Strategy

If I'm honest, these are strategies I would recommend to start with but never bet long-term on.

I'm going to pull up a Robert Greene right now.

(Author of 48 laws of power)

In most of his books, Robert follows the same structure.

He talks about a grand idea/concept.

Gives you a historical story to better understand the implications of the idea.

Then a more pragmatic explanation.

And he ends many of his chapters with what seems like the opposite of what he just taught.

A REVERSAL.

Because in power, like in war, rigidity is weakness.

A strategy that works in one scenario can destroy you in another.

So the reversal is a reminder:

Mastery isn't blind obedience to the rule — it's knowing when to break it.

How To Stop Doing Outreach in 2-3 months from now

Why stop outreach?

Let's go back to the fundamentals.

Whatever you offer to the market, people are going to see it.

There's many ways they can see it.

For the sake of simplicity let's take 3 of them.

Outreach, Ads, Content.

Content is the best one.

It is high status.

It doesn't take you more energy if 10 people see it or 100,000.

People come to YOU, they enter YOUR frame.

You are the authority.

Much easier to strike a deal. Because the cards are in your favor.

Ads are a bit less good.

A bit lower status than content.

It just takes more money to be seen by 10 or 100,000.

People are necessarily willing to watch you.

But if they chose to, and dive deeper into your ad, they enter your frame.

You are still the authority.

Trust needs to be built. Cards are still in your favor.

Outreach is low status.

It's a numbers game.

The more you do it, the more energy, the more leads it takes.

You go to people, you enter their frame. They haven't asked for anything.

They are the authority.

You need to give a lot to build trust and spark interest.

The Lead Sniping phase is crucial to make sure you target people who need you.

Works well when you're getting started with a limited budget.

It's the fastest way to get results. You send an email, you get feedback (reply, no reply).

Eventually, you want to move from low status to high status.

You want every ounce of energy to be invested in a vehicle that compounds.

Content is the one that compounds into a Brand.

A source of knowledge people come back to.

Because the outreach game, puts you in a bad position from the get go.

Here's a quote from the Book "The Win Without Pitching Manifesto by Blair Enns":

When Leonardo DiCaprio wants to star in a movie, he doesn't cast to 100s of auditions. He gets called.

What's the differentiator between him and random actors?

BRAND.

When I was a freelancer or solely focused on my agency.

I had no choice but to ask for chances. I was dominated.

And it was going to stay like that until I changed how people perceive me.

So I started to give.

By having a Giving Habit, I became the authority.

People started to come to me for guidance.

Made any sale much easier because it didn't come from a position of me needing them.

But from them needing me.

🤏
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Don't get me wrong. Agency work is great to get started.

But if you're running it, making a solid 10-50k/month, You still ask yourself where your next clients will come from.

You still need to hire a bunch of people. And the more people the more problems.

You don't get excited over a 10x of your current situation. Because this means 10x more headaches.

Unless you play the right game.

A game in which you only work with high-margin clients.

That removes calls from your calendar.

That makes your income more passive.

That brings you back to why you became an entrepreneur.

See you in the trenches,

-Kassimi