Gymshark baddies don't do outreach

I was reading Think and Grow Rich by Napoleon Hill.

Sitting by the river. Peaceful afternoon.

Then a 10/10 fitness baddie walked by.

White yoga pants. Perfect form.

The man inside me felt compelled to talk to her.

Quick chat. Got her Instagram.

Back home. Sent her a DM to establish contact.

Conversation started.

Me: asking calibrated questions to lead to the next step.

Her: replying surprisingly fast, but not driving the conversation forward.

The parallel hit me.

Her seductive appearance is her brand – pulling attention.

Guys like me are essentially doing cold outreach.

My only leverage was my Instagram photos - a few shots in different countries and from my army days.

For her brand to work – that magnetic pull – she puts in reps at the gym.

(Even though I’m sure she was already hot before she stepped into a gym)

For our brand to pull leads and clients, it's the same fundamental mechanic:

Reps of content.

That's what builds a magnetic pull.

Most fail at cold outreach because they have no gravity.

The fitness baddie doesn't need to DM random guys. They come to her.

Similarly, with enough content reps, your business creates gravity.

Prospects come pre-sold.

When someone watches 10+ of your videos before reaching out, the dynamic completely changes.

They chase you. They sell themselves on working with you.

This is exactly how No-Call Conversions work.

Instead of chasing leads, it creates a pull mechanism that lets interested prospects raise their hand.

By the time they're ready to buy, they've already convinced themselves.

No convincing. No objection handling. No desperate closes.

See you in the trenches,

I'll let you know how it goes with the Gymshark baddie.

— Kassimi