Hormozi's $150M Launch?..

Yesterday Hormozi ran a 7-hour webinar and broke records for book sales (2.5M+) in 24 hours.

He launched a $6,000 offer that generated $150,000,000 in a single day.

The internet is going crazy.

Either buying his $6K offer or attacking him for switching from "I have nothing to sell you" to a massive upsell.

Doesn't matter.

What matters is he made $150 million in a day, which means something is working.

But here's the issue.

Most business owners will study Hormozi's playbook and assume every tactic applies to their situation.

"If it helped him hit $100M+ it's guaranteed to work for me"

I learned this the hard way. Years ago I used his "give away everything for free" approach and it nearly killed my business.

Instead of attracting buyers, I got flooded with people who wanted free stuff but never bought anything.

But his positioning strategies? Those were game-changing.

So what's the lesson?

Copying someone's tactics because they're successful doesn't guarantee your success.

Every business is different.

And if everyone's doing the same thing, you become invisible.

There's massive value in studying what works, but you need the right approach:

First Principles Thinking.

Instead of copying tactics, you extract the underlying principles and adapt them to your specific context.

Take the "free value" strategy - terrible execution in my opinion.

But the core principle? Proof of capability.

When you showcase your problem-solving abilities at a level others can't match, you attract clients willing to pay premium rates.

So rather than giving away your intellectual property for free, you showcase your expertise the right way.

This is exactly what The Customer Stack teaches.

How to transform your client work into digital assets that prove your expertise AND create revenue streams.

You're not giving everything away. You're showing what you can do while building systems that scale.

While everyone copies Hormozi's latest playbook, you focus on timeless principles.

See you in the trenches,

—Kassimi