The Mistake I Won't Do

Smart people learn from their mistakes.

But the smartest learn from the mistakes of others.

Invoice after invoice .

Stripe link after stripe link.

I was sending them like clockwork.

People paid without any negotiation.

What's so special about that?

We were in a trendy market .

And I'm gonna tell you the biggest mistake I did that crashed my agency back in the day.

It s day 3 of the road to a million a year.

I'm working on the offer.

Which is the most important thing.

What I learned from the past is this:

Sell the trend, but deliver the outcome.

Back in the day, short form content was very trendy.

YouTube Shorts had just gotten out of beta.

I took the opportunity and sold short-form content repurposing from long-form videos.

That was my service.

So I sold the trend, AND delivered trend.

It sold super easily.

But at some point, people figured out that short-form content wasn't necessarily driving outcomes.

It was driving views.

Short views weren't the same as long-form views.

Nobody knew about it because it was new.

So that's where I started to have more churn.

Clients staying for a month or two and then leaving.

Which made it very hard.

Because you don't want to rely on acquisition all the time.

You shouldn't need acquisition.

You should do it every day.

But you shouldn't need it.

Because then you're in the best mindset ever to sell anything.

And that's where I started to crumble.

This time around, I'm building differently.

I'm still identifying trends— that's how you get attention.

But I'm tying everything to real outcomes that actually matter.

Not vanity metrics. Not hype. Not novelty.

This means three things :

1. Selling what's hot, but delivering what works

2. Focusing on client retention over constant acquisition

3. Building systems that produce measurable results

The mistake isn't selling trends.

The mistake is only selling trends.

When you sell a trend without delivering an outcome , you create a ticking time bomb.

It's like building a house on rented land.

Eventually , the rent comes due.

That 's why my new model is firmly rooted in outcomes first, trends second.

Because trends change. Results don't.

The goal isn't just to make sales.

It's to make sales that stick.

Clients that stay.

See you in the trenches,

— Kassimi