This Doc Attracts All You Need

Today I worked on the ICP - ideal customer profile.

Fitness people. Fitness brands to be more specific.

This document is gonna be the cornerstone of all the content I will create.

All the message outreach I will use to get to the inbox of those people.

Why does this matter?

Until now I still had this agency where I delivered content operating services.

Good thing was I first relied on outreach, but then just kept the same clients and got referrals.

I didn't even need to do outreach anymore.

But now I want to step to another game, another level.

I understand I need to create a brand around it.

I just had a reputation.

Now I want to use that reputation, put it online so I can attract more opportunities through it.

Next part:

Using this ICP document to create the first pieces of content that I will upload on social accounts. Just Instagram and YouTube for now because this is where my target audience will be spending their time.

Then I'll reach out to them after the content is running.

Why? Because as the content is running and I reach out to them, I want them to fall in my content ecosystem.

They get educated and develop trust without me saying a single word.

From tomorrow onwards I’ll be figuring out exactly who I target so then I can go full speed.

See you in the trenches,

—Kassimi