Why I Reject 100% of Potential Clients

10 booked calls that week.

I was ready to crush it.

I had a solid 25% conversion rate.

Out of those 10 calls, I would at least get 2-3 clients.

But the truth is I already lost.

I was just another faceless "expert" reaching out. No authority. No leverage.

Just a guy who happened to be there, like dozens of others crowding their inboxes.

With 25% conversion rate. It meant 75% fail rate.

This 75% translated into 7.5 hours of my time wasted with people who will never buy.

Hours I could have spent improving my product, delivering results to paying clients, or just living my life.

I fell into the classic "hustle more" trap. More calls, more sales, more money.

More is indeed more.

But you have to be careful what you add on your plate.

Why was my calendar packed with low-value opportunities?

• I was afraid of not getting enough clients

• I didn't have a qualification process

• I accepted Maybes

• I was "auditioning"

Then I turned the tables.

I didn't spend a minute on google meet or zoom with people who have given me 0.

I built systems for prospects to self-qualify, without me even thinking about it.

I switched the time lost in prospect calls to helping clients achieve their outcomes.

It required an (arrogant) mindset shift:

The result:

My calendar became emptier. My bank account became fuller.

My clients started getting better results because I could focus on them instead of chasing the next maybes

This isn't about being unavailable. It's about being unavailable to the wrong people.

See you in the trenches,

—Kassimi