Why your offer doesn't sell.

Author

The Kassimi
May 21, 2025

Yesterday, I told you to look at the cards you’re dealt.

Today, I’m switching how I play them.

I was working on defining the ICP (Ideal Customer Profile) for the fitness niche I want to target.

And I hit a wall.

Spent an hour on “age range,” “revenue,” “pain points,”…

Then I talked to a friend.

He said something that cut straight through my BS:

“Instead of trying to define who they are — why don’t you just talk about the problems you’ve already solved for them?”

That hit.

Because he’s right.

Most people don’t wake up saying:

“I’m a 7-figure fitness entrepreneur in my early 30s who struggles with time optimization and delegation.”

They wake up saying:

“I’m overwhelmed.”

“My leads are inconsistent.”

“I’m burnt out managing my team.”

“I’m tired of doing everything myself.”

So instead of obsessing over “who”…

I’m now obsessing over “what”:

  • I helped a client get 20 hours/week back through system automation.

  • I helped another turn 30 long-form videos into 420 shorts.

  • I helped one go from unknown to 500k+ followers.

That’s the stuff people buy.

So from now on:

I’ll lead with the problems I solve.

And then let the right people find themselves in the solution.

See you in the trenches,

—Kassimi