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My search for new Growth & Content Operating partners has been going well.

Right after the first week I signed with one I worked with in the past as a video editor.

The deal is a classic set up + share of profits.

My skills evolved and his business too.

He chose to grow a new audience and his coaching/info business a different way.

Used to sell courses. Now he's focused on a SaaS and doesn't have the time and focus for the operations behind the info business.

Insight for you:

The high value partners & clients you're looking for want to get their time back.

They value their time and they're willing to share a piece of the pie if you can help them focus just on their most leverage and irreplaceable asset.

Creativity.

(Or brain juice as he likes to call it.)

All the other stuff — repurposing everywhere, handling conversations with prospects, sales funnels, sales pages, product pages, upsells, and even coaching — they'd love to delegate it.

To someone who has the taste, experience and agency (=ability to act independently) to grow their business.

The high-leverage play isn’t getting more skilled, it’s aiming your skills at the clients who value their time more than their money.

See you in the trenches,

—Kassimi