Your experience is killing your success

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Below is the written version with a question for you: ↓

I’ve lost it all multiple times.

Each time I had MORE experience than the last. That’s not a coincidence.

Everyone tells you to “get more experience.” This advice is backwards. And dangerous.

Here’s why experienced people fail more than beginners.

The Excitement Decline Cycle

When you start something new, you have uninformed optimism. You don’t know what you’re in for. That’s your advantage.

You get excited. Results come. Momentum builds. Confidence grows.

Then reality hits. Things get difficult. You start losing clients. Revenue drops.

This happened to me with my short-form content agency. People noticed the content was good but it wasn’t driving ROI. I had to build other infrastructure I didn’t understand.

Before I learned that fact, I started losing clients.

The Experience Trap

Here’s where it gets dangerous.

When you fail, you’ve built experience. You know the business. You went through the valley of not knowing things.

But when you’re back to zero, it’s harder to restart than the first time.

Why?

Our brains are built for comfort. As you went through that valley of suffering, you know what you’re in for. You have informed pessimism.

Your experience isn’t an asset anymore. It’s a weight on your shoulders.

At least that’s how I felt.

On top of that, the market changes.

Even more if you’re doing online business.

And even more now with AI.

So not only do you have the experience of suffering, but you know it’s gonna be different because there are new parameters.

You’re discouraged. Your experience isn’t even that useful.

But here’s the thing.

While you’re on that path building experience, you learn skills. That’s the output.

Getting results is always a matter of skills.

You get Mr Beast any YouTube channel, he can grow it to millions of followers because he’s got the skills.

You give a business to Elon Musk, he’s gonna grow it.

Now the way you can use those skills is with a new opportunity.

Don’t compete on single skills. Combine them.

If you were providing services, you can still provide services.

But maybe to another ICP.

Another target.

In another way.

Maybe you knew how to edit videos. Your business crashed. But then you had to learn how to sell or create software.

Match those skills to something better.

Currently reading the last book of Robert Greene (author of 48 laws of power) — Daily Laws.

Something that hit me is that he was 36 when he seemed lost and unable to settle into anything.

He had moments of great doubt and depression.

But something inside kept pushing him.

He was searching. Exploring. Hungry for experiences.

His parents were worried. 36 years old and still lost.

The truth is that it only looks good in retrospective.

But you gotta focus on finding that sense of excitement again.

It must feel right. And once it feels right, it probably feels right for a reason.

Because it’s connected to your skills and natural inclinations.

Honestly, we don’t just wanna make money here.

We want to be the greatest at what we do.

Money is a by-product of being the greatest.

So use everything that makes you unique. Apply them in new markets.

Create your personal monopoly.

See you in the trenches,

—Kassimi

P.S.

Question for you:

Do you feel excited to push your current business to 10x or is that scenario a nightmare?